Eco Friendly Transport

Industry Information

• “It’s just a lane marker”—until it’s not. See why 68% of drivers don’t see faded lines.

  Many drivers overlook faded lane markers, with 68% failing to notice them. This raises concerns about Road Safety, as these seemingly insignificant indicators play a crucial role in guiding vehicles. The issue highlights the importance of maintaining clear road markings to ensure drivers remain aware

• One wrong turn, one life lost—why are 45% of accidents caused by unclear signage?

  One wrong turn can lead to a tragic loss of life, emphasizing the critical issue of Road Safety and navigation. Alarmingly, 45% of accidents are attributed to unclear signage, highlighting the urgent need for improved road signs to prevent confusion and enhance driver awareness. Clear and effective si

• Safety isn’t optional—it’s mandatory. How many lives will your outdated system cost?

  Deciding whether to replace obsolete equipment to minimize unplanned downtime is a common dilemma for businesses. Although purchasing new equipment can significantly reduce downtime, the associated costs require careful consideration. A risk assessment is essential to compare the maintenance costs of obsolete equipment against replacement costs. Key factors to evaluate include the criticality of the machinery to operations, the risk of failure, maintenance challenges, and the overall costs of

• Why 7 out of 10 drivers miss warning signs at night—your reflectives must be brighter.

  Research indicates that drivers frequently overlook road lights at night, even when they are visible. A study with 60 participants found that only 29% reacted to a light directly in their lane, and just 13.8% responded to a light off to the side, highlighting that visibility does not guarantee recognition of a hazard. Factors such as contrast, lighting, anticipation, pattern recognition, size, and the object's position relative to the driver all play a role in nighttime hazard detection. The